Have you ever heard of a funded proposal?

Author: Kent Leach

A funded proposal in marketing is where you sell an inexpensive information product to your target market in hopes that they will get value from it and come back for more.

When a prospect purchases something from you, no matter how small they have shown a willingness to trust in what you do.  Often they will continue to follow you and purchase other materials or join you in your business over time.

A funded proposal allows a marketer to pay for ads and marketing and continue to bring in highly target and specific leads for their business.  Some marketers spend thousands every month on pay per click marketing.  They are able to do this consistently because of the funded proposals they offer which bring in money for marketing.

Let’s look at an example of how this works.

Let’s say that you get 100 people to visit your website through a pay per click program.  These 100 clicks should not cost you more than $500.  If they do you need to tweak you ad campaigns.  Let’s say that you offer a $40 E book as your funded proposal.  You need 13 of those leads to purchase your product in order to break even.  Then you have those 13 leads and can put them in your email autoresponder.  They will continue to receive email offers for other material and they will eventually hear about your primary opportunity as well.  You will continue to build a list like this month after month and your funded proposal will help you pay the costs of building the list.

The great thing about this system is that there are already several proven funded proposals available for anyone to use.  All you have to do is purchase the product and become an affiliate.  Then you will receive commissions every time one of your leads purchases the product.

One of my favorite funded proposals is Magnetic Sponsoring by Mike Dillard.  His E book is a must have for any network marketer.  He also has an affiliate program that is absolutely free for anyone who has purchased his E book.  Check out his funded proposal at the link above.

 

 

 

 

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