Is MLM Momentum Over-Rated?

Author: Kent Leach
mlm momentumBefore we get started today let’s define what kind of momentum that we’re going to be discussing. There are 2 types of momentum in MLM and Direct Sales businesses. The first type of momentum occurs when your hard work and persistence pays off and people start joining your company. Frequently after one person signs up, you can help that person sign up another, and then help that person sign another. It’s fairly easy to build some momentum in MLM if you can stay in someone’s hot market long enough.
But today I want to discuss a different kind of momentum. This type of momentum is used to describe a period of time in a young company that is remarkable due to high growth and sales. Most of the companies that use this term say when the momentum phase has been reached, the company will be known as a household name.
The fact is new companies come and go every day. Most new startup companies never see this time called momentum. They just use it in their sales pitch and teach their reps to create urgency with it. In my opinion, if someone starts talking about momentum, they’ve just revealed that the company they are with is a mere infant in the direct sales industry.
Don’t base your decision to join a company on this kind of hype. Do your research and get the facts. Most reps are taught to push for a quick decision because it’s well known that if someone does not sign the application at the first presentation, they are going to get on the internet and start researching the company. If a company is worth joining, they will stand up to the scrutiny of a Google search.
However keep in mind that they will always be positive and negative feedback on the internet forums about any company so one must be careful how much weight is given to these raves and rants. Here are some basic questions to ask before joining any network marketing business:

1. Has the company been around at least 5-10 years?
2. Has the current management been in place at least 5 years?
3. Are they a member of the DSA?

If the answer to each of these questions is yes then you have the basic framework for a good company. Then you must further research the company product or service, compensation plan, and core values to decide if it’s right for you.
There are several older companies out there that still offer great products and services and have had years to perfect their systems, but that doesn’t make them right for everyone. Ultimately, you have to decide what you’re looking for and how much risk you’re willing to accept as you start your new home based business. Just remember that because a company has not yet had its momentum phase does not make it a great opportunity.

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